"Beyond theoretical rules, nothing is more valuable than putting yourself in the user's shoes"
AmΓ©lie Boucher


Cinzia


My way of working


🎯 To have an authentic grasp on a project, I like to be involved from the scope definition to the final design.

🀝 Collaboration being my favorite way to solve challenges, I run workshops and design sprints, bringing people together to find solutions through empathy and dialogue.

πŸ“ˆ My design decisions are driven by data and strategically aligned with Objectives and Key Results.

😊 From consumers to employees, travelers and music professionals, I’m passionate about observing and understanding people, thus advocating for them, while considering business needs and technical constraints.

πŸ‘©πŸ»β€πŸ’» When designing, I look up to ballet dancers and how they make something complicated look easy and beautiful through exploration, analysis and refinement.






Timeline


Staff product designer
Adyen / Fin-tech
2020 – Present

Product designer
KLM - Air France / Aviation
2019 – Present

Co-founder & UX/UI designer
Classicagenda / Classical music magazine
2013 – Present

UX/UI designer
Freelance
2015 – 2019

Art director
Ma_ design / Web agency
2009 – 2012

MA in Advertising & Graphic design
NABA / Academy of Fine Arts




About me


🎻 In 2013, I co-founded Classicagenda, a digital magazine on classical music that employs 15 editors and has an audience of 552K visitors/year.
You can read my articles here.

🧳 I’m a serial expat: I lived in Milan, Paris, Boston & Amsterdam.

🀸 People say I’m creative, energetic, entrepreneurial and organized.

πŸ˜‚ Fun facts about me :
- I’m a classically-trained singer
- I play the oboe in an orchestra
- I draw comics
Cinzia










Website coded with love using HTML, CSS, Bootstrap, Flex & Sublime Text Β© Cinzia Rota - 2020